Because you don't need bling to stand out
Time may be money, but telling the time shouldn't require all of yours, which is why Be Optimistic and Thankful crafts-to-order super-affordable watches that're comfortable enough in their own minimalist skin to be worn daily, but just custom enough to "become a personal identity mark worn on your hand". So yes, exactly like complementary "SEXY" and "BUTT" knuckle tats, without the stint in prison.
hard to come by considering the high demand for "Prayer for the Dying" 45s! pressed with a dial-shaped stamp and allowed to set in a mold.